Customer satisfaction & loyalty are impacted by the mall’s navigation & accessibility. The shopping center parking system can play a role in both factors.
Parking BOXX systems allow shoppers to quickly enter the parking area, view directional and space available signage to quickly find a parking space. Validations and coupons may be offered by individual stores or with advertisements for the shopping center. Parkers may quickly pay for parking via automated parking machines, in-lane automated payments, or human cashiers. Parkers with questions may “Call for Assistance” at any device.
Branding is important for a consumer-facing property. Parking BOXX mall parking equipment prominently displays your logo, colors and languages. This lets customers know they are in the correct location, which can be a concern for larger properties with many entrances.
The EASE Parking Management Software (PMS) allows tracking of vehicles entering and exiting the lots, real-time space available reports as well as revenue and validation usage tracking.
Interesting Industry Facts:
- The first enclosed mall was developed in a suburb of Minneapolis in 1956.
- The largest shopping mall in North America is the West Edmonton Mall in Alberta, Canada with 3.8 million leasable square feet.
- The largest shopping mall in the world is New South China Mall with 7.1 million leasable square feet.